Can you recall the last time you visited a dropbox to drop a check for your mobile phone or perhaps a bank to transfer money to someone’s account? It would probably be many moons ago! Today we live in an era, where we use software or apps for almost everything, be it ordering groceries, banking, shopping for household goods, and more. In fact, this phenomenon has trickled into our professional life as well. Physical phones are fast losing popularity and being replaced by softphones.

The world of business is experiencing and adapting to technologies such as ‘Bring your own device (BYOD)’, mobile and VoIP-based unified communication systems. In fact, the global VoIP services market is expected to be worth $102.6 billion by 2026.

Many ITSPs (Internet Telephony Service Providers) are now providing their customers a UC solution with custom softphones. The possibility of white-labeling and customizing softphones is the cherry on the cake enabling ITSPs to retain their brand and deliver unique customer experiences.

Rapid adoption of softphones by business

Remote and Hybrid work has now become the new normal. A whopping 4.3 million US workers work from home as per reports. As many as 76% of businesses these days provide customer support services even outside business hours. With multiple communication channels being used these days, nearly 86% of consumers expect a seamless transition between channels when communicating with an organization. Having a modern, cost-effective communication system such as a softphone seems to be the perfect solution to seamlessly transition into this new work ethic.

It is no surprise then, that softphones are being rapidly adopted by businesses as a reliable, easily accessible, and efficient system to communicate. But are these softphones really worth the investment? Let’s find out.

Decoding Softphones

VoIP Softphones refer to calling software that can be installed on a computer device or even your smartphone (mobile device). It enables a user to make and receive calls over the internet via a computer or a mobile device. Softphones help replace bulky desk phones by bringing flexible communication technology to a user’s device of choice (smartphone, laptop, desktop).

White-labeled softphones, what does it mean?

When an enterprise chooses to sell a product or service owned by a third party with its own branding is known as white labeling. A white label softphone app is a solution designed for resellers. It is a platform for enterprises to re-brand and manage as their own for their end consumers. Rebranded/white labeled softphones help ITSPs to penetrate deeper into the market.

Steps to white-label a softphone

Customize to rebrand:

Once you have identified a VoIP softphone system you can customize its look and feel, change the color scheme to resonate with your branding, put your own logo and make the ‘user interface’ appear as your own product. Tragofone is one such white-labeled softphone app that enables you to fully customize and rebrand the app as your own.

Manage and control your customer billing:

Most white label softphones have an integrated billing system. It lets a business owner manage the customer invoicing they are servicing. Business owners have complete control and a centralized system to manage all their customer billings and accounts.

Complete charge of your communication systems:

A white label softphone helps a business take complete charge of its communication systems. They have complete control of their customer’s data, product/service advertising, pricing, billing, rates, and every other aspect related to the softphone.

The business selling the softphone service to its customers becomes the point of contact for its customers.

• Why a shift towards white-label softphones?
• White-labeling softphones enable ITSPs to serve customers by deploying self-branded products, allowing complete control over all aspects of a product.
• ITSPs are able to create their own brand identity, gain visibility in the market, and are able to serve customers with an effective communication solution without getting into the hassle of developing a product from scratch.
• White label softphone systems ensure data security and privacy.

White-label softphones have a whole lot of other benefits such as:

Very low one-time investment:

As iterated, the softphone app is software or an app that does not require any physical hardware. In times when more and more companies are choosing the remote and hybrid model, softphones make implementing a robust communication system easy to implement as employees can start using them on a device of their choice. Not only does it save an enterprise the hassle of investing in infrastructure, but it also helps save humongous costs.

Plethora of features:

Modern businesses need much more than basic telephony and the softphone comes loaded with a myriad of features to meet modern business communication needs. Messaging, call rerouting, speed dial, visual voicemail, push notifications, status updates, video conferencing, and compatibility with both computers and mobiles are just a few of the features that most softphones come with.

Low-recurring costs:

Softphone apps not only provide a host of features and next to nothing one-time investment. They are a cost-effective proposition in the long run. Most softphone services are subscription-based, the tech support and other maintenance costs involved are the responsibility of the VoIP service provider. As an ISTP if you cease a certain customer account, you can also surrender those many connections and pay only for the number of connections you actually use. It’s a clear win-win situation in the long run.

Stay updated and equipped with the latest technology:

The telecom industry has made remarkable technological breakthroughs, more so in the last two decades. This technology only continues to evolve. A softphone communication system ensures your business is always equipped with the latest technology and not stuck with run-down and outdated systems. Adding new features, and modules, or running a software update on softphone apps is far easier and effortless when compared to traditional telephony systems.

Make a professional impact:

White-labelled softphone apps make a business look professional, help gain visibility, and create an impact.

Invest in a softphone app today!

Today’s modern business communication needs are dynamic and ever-evolving. A white-label softphone gives businesses complete control over their communication systems without burning the midnight oil and holes in their pocket. Graduating to a cloud-based communication system with a rich feature set is no more a choice for businesses but a necessity if they have to survive and thrive. Be it building your brand or offering an enterprise-grade service to your customers, softphones make creating B2B solutions a breeze!

With the world moving to a 5g-connected world, softphones will make sure you are on board with the latest technology. Businesses and individuals have finally understood the potential white-label phones offer. Looks like we are finally stepping into a world of device-less communications in the business world.