In spite of considerable criticism, TAG Heuer’s reputation as a prestigious watchmaker continues to endure. They can be quite expensive, as is the case with most high-end timepieces. TAG Heuer timepieces aren’t cheap, so why is that? In combination with the high-quality material used, TAG Heuer is able to charge as much as they do for their watches. As a well-known Swiss watch brand, they make high-quality timepieces.

Watchmaker TAG Heuer aims to convey grandeur and elegance through their high-quality timepieces. And they’re not afraid to charge what they want for their watches. TAG Heuer watches for men command a hefty price, and we’ll examine whether or not that’s justified in this post.

Reasons for the High Cost of TAG Heuer Watches?

A Tag Heuer smartwatch, like those from the majority of Swiss watchmakers, will set you back a pretty penny. At the lower end of the spectrum, models start at roughly $1300 and can cost well into the tens of thousands of dollars. At these costs, it’s not strange to wonder why a TAG Heuer timepiece is so pricey. The name of the brand, the material used, the production process, and the reliability and durability of the watch are some of the elements that influence the Tag Heuer watch price.

• The Brand Value

The brand’s name is always significant in the high price tags. Yes, high-end timepieces are made with expensive material and require a lengthy production process. The name of the brand and the sense of prestige and luxury it aims to convey is the most important factor in determining the cost.

TAG Heuer is a well-known watch brand because of its reputation for producing high-end timepieces. It’s well-known that their timepieces are of great quality, and they don’t create watches that everyone can afford.

While the likes of Omega, Rolex, and Patek Philippe are still a long way away from TAG Heuer, the brand is still a long way above the rest of the watch industry. And the pricing reflects that. TAG Heuer aspires to be renowned as a premium and prestige watchmaker, so their prices have risen.

• Material Used

The Tag Heuer watch price is determined by the quality of the material used. TAG Heuer watches are more expensive because they are made with more expensive material like diamonds and 18-karat gold. The stainless steel utilized by TAG Heuer for the case and bracelet is 316L, the most widely used stainless steel alloy. The titanium used by TAG Heuer is much more opulent than stainless steel.

To top it all off, every TAG Heuer watch features a sapphire crystal, the strongest material available for a watch dial. Only diamonds can scratch sapphire crystals, which are very hard. TAG Heuer watches for men are reasonably priced since they are made with such pricey and high-quality components. As a result, the cost is increased accordingly.

• The Manufacturing Process

TAG Heuer timepieces are proudly created in Switzerland, a distinction they may rightfully claim. Companies that claim their timepieces are Swiss-made are subject to frequent audits to ensure that they follow the rules.

1. The mechanism must be Swiss-made.
2. The watch must be made in Switzerland and inspected there.
3. The production process and at least 60% of the costs are made and conducted in Switzerland.

Since all TAG Heuer watches are built in Switzerland, the movements used in its timepieces are made by Swiss businesses, even if TAG Heuer itself didn’t manufacture them. There are two clear reasons why the price of this product is so high. In order to comply with the Swiss-made criteria, a significant amount of manufacturing must take place in Switzerland. Parts and components must also come from Switzerland, which is a pricey place, to begin with.

TAG Heuer women’s watches  are also handcrafted. And just like with any high-end watch brand, not everyone can put together a timepiece of this caliber. It’s reasonable to assume that the cost of creating a watch rises when you hire a Swiss watchmaker to execute the work by hand. In addition, Swiss wages are far higher than most other countries’ wages.

• Durability and Reliability

A TAG Heuer watch is unquestionably a long-lasting and trustworthy timepiece. TAG Heuer’s timepieces are made from high-quality materials, as we briefly discussed in our previous section. Sapphire crystals are the greatest watch face selections, while 316L stainless steel alloy is one of the denser and most scratch-resistant options.

Additionally, TAG Heuer’s timepieces are extremely precise. In addition to the many quartz models that have long been regarded as reliable timepieces, they also make mechanical and automatic timepieces with a high degree of precision.

Conclusion

A TAG Heuer is still a luxurious timepiece, even if it doesn’t possess the moniker of a “luxury watch.” Although the movement is outsourced, they are outsourced from companies that produce high-quality products. If you can afford it, a TAG Heuer smartwatch is an excellent choice for a luxury timepiece.