There is no doubt that it’s child’s play for Web2 to connect with family, friends, and colleagues. Social Media Networks, namely- Facebook, WhatsApp, etc., built on Web2 enable dispersed individuals to interact via texts, calls, and video calls. Statistics show that it assists half of the world’s population to promote their business, acquire popularity, get rich, and more that you can’t even imagine. But all the conventional social networking sites are centralized and have multiple problems, namely- censorship, data breaches, violation of privacy, de-platforming, server outages, and many more.

However, Web2-based social networking sites offer free services, but they also cause trouble. That’s why after considering the advantages of the best Web3 companies & Web3 social media platforms over traditional social media, several developers and businesses have decided to shift to them to tackle all of these issues. This article will surely shed light on how social networking is different from social media and what are the benefits of web3 in social networking:-

Social Networking: How Is It Peculiar From Social Media?

You can use both the terms, namely social networking, and social media, reciprocally, but they are entirely different from each other. 

Social networking connects and enables you to interact with your friends, colleagues, family members, and customers through social media sites on the basis of the internet. It indicates establishing an interactive atmosphere not only for making personal & organizational relationships but also for creating a network. Furthermore, Social networking serves a few objectives, namely- sharing, learning, interacting, and marketing. 

On the other hand, social media like Facebook, Linkedin, Twitter, Instagram, and many more are modes or tools for social networking. It assists users in connecting as well as communicating through posts, texts, comments, and other means. It’s quite easy for users to access social media through phones, computers, and tablets on web-based software or apps. 

Web3 in Social Networking:-

Web3 in social networking represents a paradigm leap from the established Web2 social network. A decentralized social networking environment with user-owned and controlled data is what it intends to create. Currently, consumers spend a lot of time going through their feeds, reading blogs, and watching videos. Despite the fact that these platforms are highly profitable for users, the majority of users receive no financial gain from them. Web3 can provide users with much more incentives for them.

Benefits Of Web3 In Social Networking:-

Removes the Tendency To See Users As Products:

Generally, social media platforms are entirely far from social networking platforms. Almost all the existing social media platforms take advantage of users’ faith in them. But there are the chances of misuse of your data and information that you share while registering on social media platforms & selling it to third-party advertisers to acquire a huge amount of profit. For Instance, Facebook, the well-renowned social media platform, obtained an average income of 50.25 U.S. dollars per user in the United States Of America as well as in the Canadian market during the second quarter of the year 2022.

 Almost all social media platforms are free, and they utilize the data of users and stimulate them regardless of their privacy of the users. But thanks to Web3, that has ended the trend related to social networking platforms that use users as a product. It gives priority to the safety & privacy of users, eliminates centralized over viewers, replaces them with decentralized nodes, and distributes data storage networks. 

Offers Better Security:- 

Do you know why the privacy of the users is in the red zone? It is all because of the conventional social media sites that initiated accumulating the social graph of every user. Recently, it became very easy for everyone to receive the individual’s information at the time of registration and other significant details, including- a list of their friends, posts they like, and groups they follow. Even more, you could record it to make a customized feed for the users. As every detail was stored in the centralized storage, security was at risk. This way, any cybercriminal could steal data by breaking into the system and selling it to third-party advertisers. 

• Cambridge Analytics Scandal was one of the well-prominent data breaches, where the personal data of millions of Facebook users was used for the purpose of advertising during elections. Furthermore, there were the possibilities of tapping of phone calls of users and recording the messages because the individuals used to give permission to numerous apps to access their phone calls and gallery. 

But you need not worry at all. Web3, the remedy for all the issues related to Web2, offers you great relief from every kind of cyber attack and data breach as well. Web3 is making many solutions for tackling data accountability problems. Web3 is backed by blockchain technology, and it guarantees data security from being manipulated. Besides, Web3 makes it easy for you to obscure & secure your important data through data encryption and acquire access to the server.

Remember this Web3 allows you to control your data, gain an advantage from your social graph, promote in-app payments with high protection, prevent the spread of illegal content, validate the authenticity of user-generated videos, track user interactions, implement identity authentication techniques, and remove fake accounts.

Upon Consideration:

In social networking, Web3 is a gateway to the decentralized future. It’ll eliminate the powerful tech giants of web2 who have control of the content & data of the users. Besides, this is the safest mode of giving the control back to the rightful owners means to the users. With Web3, users can possess the right to not only own but also control & monitor their data. This way, users will be able to contribute to the social media platform and also have a wide range of opportunities to expand the scope of social media.