Moving this article with some statistics regarding customer reviews that are important to know. 

As per the studies of Luisa Zhou in 2024 online reviews will heavily dominate the choices and buying decisions of the potential customers. The study revealed that 95% of the customers will only buy after reading the online reviews. 

Moreover, 49% of the customers believed that online customer reviews have a similar trust factor as personal recommendations. Another amazing fact that you must know is that more than 81% of the customers are the people who first check Google reviews. 

So, you must be convinced that using Google reviews in your marketing strategy can be a game changer. Several businesses have started to embed Google reviews to website, as these powerful reviews give strong social proof to their visitors which helps them to build their trust and hence convert.   

The question that must be revolving around your mind is how you can use this strategy and add Google reviews to your website. Well, the task is very simple with the use of aggregator tools. There are ample aggregator tools available in the market and this article has explained some of the best of them. 

Thus, read this article till the end and learn about each of those tools. 

Why Are Google Reviews Important?

Do you know why it is suggested that businesses should start utilizing Google reviews in their marketing strategy? Let’s learn about that first and we will start with explaining Google reviews. 

Google reviews are the best social proof that a business acquires. These are the testimonials of the customers who came across a product and have shared their honest reviews directly on the Google My Business listing of the specific business. 

When businesses integrate Google review widget on website it comes with several benefits that will be the reason for their growth. As said earlier it is the best social proof that businesses have that they can show to their potential customers. When potential customers or visitors see those positive Google reviews on the website it will build their trust and will encourage them to deeply engage with your business. 

Furthermore, when people engage and put their trust in your business next they will buy from you. So, the Google reviews are endorsements of your brand done by your valuable previous customers which help the potential customers to convert more. Additionally, it improves the SEO of your website which boosts the ranking. As Google reviews are the most trustable and considered authentic embedding them on your website will enhance the online reputation of your business.

Outstanding Tools To Add Google Reviews Into Any Website

So, from the above discussion what is Google reviews and why it is important for business has been cleared to you. Now, let’s move forward and learn about those aggregator tools that will help businesses in an easy embedding process. Below the article has listed out 5 most well-known names in the aggregator tools which makes integration hassle-free. Let’s dive into them one by one. 

1. Tagembed 

Kicking off the list with one of the most preferred aggregator tools Tagembed. It is one of the popular choices for business these days because of its user-friendly interface and advanced features. Tagembed comes with the capability to collect, curate, and embed online customer reviews from multiple top online customer reviews which also include the prominent name Google reviews directly into any website. It is also capable of creating attractive social widgets as well. 

Talking about its customization features it lets users create attractive review widget matching the look and feel of their branding. Users can change the font size, font style, card style, author style, add custom CSS, and so on. It also allows users to choose the layout and theme of their choice from multiple options. The best part about Tagembed is that you can use a profanity filter to choose which review to show and which to hide. The whole process can easily be done even by a non-coder and the pricing list is very affordable. 

2. Endorsal.io

Endorsal.io is the next aggregator tool in the list which is also a great tool for businesses that automate the whole integration process. From collecting testimonials to displaying it on any website Ebdorsal.io can do it all. 

Enfdorsal comes with various outstanding features as well which include review pop-ups, creating product review widget, and more. The tool is user-friendly and serves with great customization features that allow businesses to maintain their brand identity. 

3. Senja

Next comes Senja, the smart testimonial and review aggregator tool that makes the integration easy for businesses. This can collect customer testimonials automatically from the biggest online review platforms which also includes Google reviews. Afterward, you can embed them in any of your preferred websites. 

The aggregator tool Senja comes with a fun and bold design. However, when talking about its features then it cannot beat its competitors. Senja offers to manage testimonials in one and its pricing plan is also affordable.

4. Trustmary

Here comes Trustmary, the next aggregator tool in the list. The motto that Trustmary operates with is to optimize your whole website by seamlessly integrating reviews at the right place to improve conversion rate. With a few clicks, businesses can embed reviews to any website collecting them from important review platforms which also includes Google reviews.

Trustmary has AI features to recognize the best reviews for your website. You can make your widget as per the style of your business using pop-ups, CTA, forms, and many more. However, the price of this tool can be a little high. 

5. Elfsight

The fourth aggregator tool in the list is Elfsight. This is also one of the well-known aggregator tools in the market. Businesses can create reviews widget seamlessly collecting reviews from different well-known review platforms including Google reviews. 

This is a customizable tool that allows users to customize the whole just with a few clicks. The tool can automatically sort reviews as per the criteria of businesses. The price plan of the tool is a little expensive even though it has a free trial plan. 

Over To You

It must be clear to you how much your potential customers look for the trust factor while deciding whether to choose your business or not. Thus, add a Google review widget on website and make it credible and trustworthy for your potential customers to choose you over the competitors.

 It is very simple to integrate Google reviews into a website. You just need an aggregator tool.

This article has explained to you the best aggregator tools that you can use to integrate Google reviews into your website. These tools are very easy to use and can be used on any website. 

Thus, choose the one that best fits your business requirements and start embedding today.