Christmas that enters through the eyes reaches the heart first. In packaging, this statement takes the whole meaning. The reason is that businesses want to promote their items on this occasion. The best way to achieve this target is to promote Christmas on all their packaging solutions, including Christmas gift box packaging. However, to get the maximum, it is essential for them to present their products on store shelves before the Christmas event.

The Christmas campaign is one of the most important sales periods. At this time, the connection with the consumer is critical to attracting their attention. Therefore, brands resort to different packaging to present their products, arousing their emotions and inciting them to buy.

Special Christmas Packaging

December is an excellent time to launch special editions of our product or differentiate ourselves through more “festive” packaging.

Look at big brands like Coca-Cola or restaurant chains like Starbucks, whose Christmas packaging designs cause huge expectations every year, becoming limited edition pieces, almost collectors’ items.

You can also surprise your customers by renewing your packaging for Christmas, giving them the feeling of acquiring a unique product.

It would help if you had special Christmas packaging to create cardboard boxes, personalized adhesive tapes, Christmas gift box packaging, and a Christmas message or motif in red, green, and gold.

The Advent Calendar, The New Christmas Packaging 

The Advent calendar is a symbol of the Christmas season. It counts down the days until the arrival of Christmas, from December 1 to December 24.

Its origin dates back to the end of the 19th century in Germany. Evangelist families painted 24 chalk lines on the doors of their homes, which the children would erase as the days until Christmas passed.

In 1902, the Protestant Bookstore in Hamburg launched the first printed Advent calendar on the market, and decades later, the first chocolate Advent calendars appeared and became popular throughout Europe.

For years, brands have taken advantage of this tradition to create their Advent calendars. Each day corresponds to a window behind which a surprise is hidden: 24 days, 24 windows, and 24 surprises until Christmas Eve.

The Most Original Advent Calendars

Most Advent calendars are made of cardboard. Today there is a universe of Advent calendars for all tastes:

Luxury. Like this one from Dior, with 24 iconic miniatures of perfumes and beauty products.

Of tastings. This one offers 24 different types of beers to toast with this Christmas.

Vegans. Like this one with nuts, snacks, and sweets of vegetable origin in a reusable cardboard box.

B2B advent calendars. Business-to-business also adds to the tradition by using digital channels to launch its advent calendar. Many top brands hold raffles through different social networks of their brands until the arrival of Christmas.

Other Packaging Options To Use On Christmas

Many other packaging ideas are also available to you if you want to inspire your customers more. These packaging styles also help potential customers find you on store shelves and choose you due to your unique packaging style. So, if you want to get something extraordinary as a brand, you can go with the following packaging styles:

Custom Christmas Gift Boxes

As Christmas is the occasion when we share gifts with our loved ones, businesses must understand it and try to come into the market with gift boxes. You also need to print something unique about this particular event to develop engagement with your customers. These boxes can be used as a gift, which means your products are used as a gift. It ultimately helps you as a brand to reach those individuals who do not find you on store shelves. It helps companies increase their brand awareness, which ultimately helps them increase revenues.

Custom Mylar Bags

Using custom mylar bags is another attractive option if you are a small company or a startup but want to present yourself as a brand even when you have a small budget. You can give these bags a specific look through printing, which offers beautiful Christmas messages. Branding and marketing in this way can be fruitful for small businesses. Moreover, when people start remembering you, it becomes possible for you not to compete effectively but also to develop your brand reputation more aggressively.

Sleeve boxes

You can also utilize sleeves to give your products a unique look. Printing Christmas messages on these sleeve boxes can create an extraordinary impact on customers’ minds. Moreover, they can also utilize your products as a gift to send their loved ones. This way, those individuals also start recognizing you who have yet to find you on store shelves. Therefore, if you want to use Christmas for branding and marketing, start thinking about Christmas gift box packaging, sleeve boxes, and custom mylar bags.

Final Thoughts

And you, are you one of those who renew their packaging for Christmas? If you have yet to decide, these ideas will surely inspire you.