A social media aggregator is a tool that allows you to collate all of your social media posts and embed them on your website in a customizable way. A social media aggregator tool helps you showcase your social media presence in an organized manner. And most often, these tools are used for showcasing social proof of your business. 

But do I even need this tool for my business? 

Let us clarify. 

Whether you are a business owner or a consumer, we are sure about a few of your daily habits. 

You wake up every morning. 

And the first thing you do is to check social media platforms. 

You devour all the ongoing social media trends. 

So, it is undeniable that social media platforms are an integral part of our lives. In fact, Oberlo has revealed that users spend an average of two hours and 25 minutes per day on social media. And looking at the data, we can say that people trust social media platforms. They love to engage with it. How about leveraging these benefits for your website? 

This is what this blog is all about. This blog will discuss all the whys and hows of a social media aggregator tool. From marketing to a technicality, this piece has it all. So, without beating about the bush, let’s see what we have in store for you. 

How To Use Social Media Aggregator Tool For Marketing? 

Over the past few years, social media aggregator tools have become a medium for businesses to communicate with their customers. Little did business owners know that it is a great tool when they need more time and resources. Have a look at the marketing tactics using social media aggregator tools. 

Embed Social Media Widget On Website 

As a business owner, you must be aware of the importance of a website. It is an essential part of your sales funnel. If you can hold your customers, you will win the game.

In such a situation, you need a social media aggregator to embed social media widget on a website. Social media is designed in a way to seem approachable, and when you showcase your social media presence on a website, you come off as a trustable brand for your target audience. This also later becomes a contributing factor to your website’s dwelling time. 

Remember that simply embedding social media feeds will not be of any help. You need to create engaging content on the platform itself. 

Building A Social Media Wall For Event

A social media wall is an engaging method for business owners. It is a real-time curated feed highlighting the branded content you or your consumers created. 

Hashtags, mentions, or a specific social media platform can aggregate these feeds. 

You can create branded hashtags and ask your followers to create relevant content around the hashtag. Later, you can showcase this hashtag campaign on different occasions, such as brand events, product launches, etc. 

Whenever you display a social wall, it helps you add depth to the event and encourage audience participation. This is one of the best ways to boost your conversion and trust in your business. 

How To Choose A Social Media Aggregator Tool?

Choosing a social media aggregator tool can be a tedious task. You must check all the tool’s features to know if it suits your business. We are listing down some necessary elements that your social media aggregator needs. 

Customization

Access to customization helps you add some spice to the look of your social media widget. We recommend you choose the tool that allows changing themes and layouts. This feature lets you create a glimpse of the widget that mirrors your brand image. Most of the tools also provide custom CSS and moderation. It helps you boost the customization strategy. And the moderation panel enables you to remove the content you do not want to showcase on the widget. 

Compatibility

When choosing a social media aggregator tool, its compatibility with various platforms becomes integral. Imagine you choose a tool that is different from Instagram or Pinterest. Would it be worth your money? 

No. Right? 

Therefore, you should pick a tool adaptable to major and CMS social media platforms. 

Analytics 

Access to analytics helps you figure out what type of content works for your widget. Most tools provide this feature, allowing you to check the engagement happening on the widget. 

In A Nutshell 

Social media is an excellent weapon for your marketing purposes. If you are not using it correctly, you will get lost in the crowd. A social media aggregator tool is the best way to stand out in public and stay at the top of your customer’s minds. 

So don’t wait anymore; use a social media aggregator tool and shoot your shot!