Want to produce a successful Promotional Video Brochure? If yes, then having the right design is important.

Before we delve into the 7 principles that make up a good video brochure design, let’s try to understand what they actually are.

Well, a video brochure is a unique promotional tool that is typically used to display a product or service and can be sent directly to your target audience. The assembled card product features an HD, IPS screen inside which plays a video automatically.

If your business calls for explaining complex information without overwhelming your audience, something like a video brochure can come in pretty handy. This tool is far better than paper leaflets or any other type of long-form content.

Video brochures are the newest marketing trend and you should definitely give it a try if you really want your business to stand out above the crowd, But, as with other new mediums, there also comes a certain degree of uncertainty. What should an actual video brochure look like?

Well, here we will be discussing the 7 principles that will help in creating the best brochure design possible. Let’s take a look at them.

• Work to the Size: First up, you need to decide the size of the Promotional Video Brochure. It is the screen size that will determine the minimum amount of paper as well as the size of the screen cutout. Doing this will allow you to know the boundaries with which you are designing the cover and frame.

Yes, custom shapes are possible, but it will be a lot cheaper if you opt for a  pre-determined size for creating your video brochure.

• Decide on a Brochure Design Cover: Video Brochures come in both paperback and hardcover. Hardcover books feature a lush, thick bookshelf feel to them. If you want to add gravitas and importance to your video brochure, then these hardcover books might just be the way to go.

Although paperbacks are still durable, they are still made from cheaper and lighter materials. These paperbacks are something that can add an air of friendliness and informality to your video brochure.

• Consider a Presentation Box: Want to add some real class and style to your Promotional Video Brochure? Then, you should consider placing it in a presentation box. This will give your video the appearance of a gift, thereby making it that much more personal and ideal for sending to clients.

• Design a Video Business Card: Business cards can be boring, and it often gets tough to garner all the necessary information regarding the list of services you may provide. On top of that, people often lost their business cards, throw them away, or just don’t care.

What if you could really give them something that will really WOW them? What if, if you could give them a business card that they would always like to keep with themselves? This can be made entirely possible with the help of a Promotional Video Brochure in the size of a business card.

• Think about the Video Brochure: A video brochure will hardly cost more than a traditional brochure. So, it stands to reason that, with all that time that you have invested over the years, why wouldn’t you devote as much time to the video it contains?

You should never leave the video itself as an afterthought. It is just as much a reflection of your brand as the casing housing it. We highly suggest that you hire a professional company that will create and edit the brochure or video, thereby ensuring that it has the maximum impact. ‘

• Incorporate Controls into the Design: When designing a Promotional Video Brochure, don’t forget the controls. They should be as intrinsic to the design as form and color. You can either keep it simple or you can also go for the whole range of control options.
• Use Quality Images: You should always use high-resolution, quality images on your Promotional Video Brochure. We highly suggest you hire a professional photographer who would catalog and take shots of all products from multiple angles.

Incorporate into a Marketing Campaign

A Promotional Video Brochure is a real statement to the piece, to say the least. So, why not incorporate them into your overall marketing strategy? For maximum effect, you can synchronize the brochure design with that of your on and offline branding.

A quick online search would reveal all those designing video brochures. They can assist you in everything starting from design to the final video production and manufacture. Get in touch with them and make your business stand out above the crowd.