In case you are not aware of it, explainer videos are becoming a must-have in the online world. These videos can play an important role in your brand growth and marketing strategy. If you want to stand out from other companies. Then it is important for you to create an excellent explainer video for your website or app. This article will give some inspiring ideas on how you can create a great explainer video. That will help people understand what your product or service does better than any other competitor’s video ever could!

Create a Simple Clean StoryBoard

Storyboards are a visual representation of your content. They help you to easily understand the flow of your explainer video. So that you don’t have to spend time on it later.

The purpose of a storyboard is to make sure that everything works together in an order that makes sense. And leaves no gaps or holes in the narrative.

To create one, you will require :

• A pencil and paper (or equivalent) – will allow you to sketch out ideas quickly without having them appear messy later on when filming!

Talk To Users Using Their Language

To make your 30-sec explainer video as effective as possible. It is important that you use the language of your target audience. This means not only using simple language but also making sure it’s easy for people to understand and follow. If a user doesn’t understand what’s being said in the video. They may get lost or distracted by other things on their screen.

It’s also good practice to write down what you want viewers to take away from your explainer video before creating it so that when editing time comes along, there are no surprises!

Use Screen Recording Instead Of Animation

You can use screen recording to explain complex ideas and technical issues, or the use of a tool. For example, if you want to explain how to use a website. You could show someone using it on their phone while they’re in front of their computer. Or if you’re trying to sell your business services by explaining how they work on an existing customer’s computer. (for example), then this would work well too!

Don’t Write Much Copy In Video

If you’re writing a 30-sec explainer video, don’t try to be too clever or cleverly written. The best way to keep things short and sweet is to use short sentences and paragraphs in your script.

For example:

• Keep it simple
• Use bullet points
• Use short words

Keep it simple and short

Do your research and find out what people are talking about.

There are many ways to create a good explainer video, but here are a few things you should keep in mind:

• Keep it simple – don’t make it too long or use too many words; keep it short and sweet!
• Use fewer images and colors – this will help with the balance of your video so that there’s not too much going on at once
• Avoid complicated words or phrases if possible because they can be hard for viewers to understand (and remember)

Invest in Versatility

Explainer videos that are only 30 seconds long are the ideal shareable. Although it is likely that your explainer video will be hosted directly on your webpage, it is essential for you to share it on social media and other platforms in order to generate interest and traffic to your website.

Source

Your company’s explainer video can be posted on its channels, along with relevant hashtags, to increase the amount of traffic that is driven to the posts. These posts are more likely to be seen by potential customers if they are shared on social media rather than on your website. If they see your post on Twitter and become interested in your service, it is likely that they will go check out your website.

Even though the videos are only a few minutes long, you might consider purchasing additional clips in order to attract more viewers. If your video is discussing a new product, for instance, you might prefer to share a brief clip on Instagram that explains what the product can do rather than the full 30-second explainer video. You can do this by tapping the “Short Clip” button in the Instagram app.

StoryBoard Your Video

A storyboard is a blueprint for your video, and it’s one of the most important parts of creating an explainer video. It gives you a visual guide that helps you to plan and organize your ideas. It also helps you focus on what’s important in your explainer video so that it flows smoothly from beginning to end.

Conclusion

We hope that this article has given you some useful tips on how to create an explainer video. Remember, the key is to keep it simple and use the right tools for your project. And if you have any questions or need help with your next video, don’t hesitate to contact us here at Freewheel Studios!

Author Bio

I am Zoya Arya, and I have been working as Content Writer at Rananjay Exports for past 2 years. My expertise lies in researching and writing both technical and fashion content. I have written multiple articles on Gemstone Jewelry like Opal jewelry and other stones over the past years and would love to explore more on the same in future. I hope my work keeps mesmerizing you and helps you in the future.