Link building is the process of acquiring high quality backlinks from other websites back to your own. Through link building, you can improve your authority, visibility, and achieve overall strong SEO success. But does backlinking work in local SEO? Let us learn about the essential link building strategies for local SEO success in this article.  

What is Link Building in Local SEO and Why Does It Matter? 

Just like the usual link building, link building for local SEO is performed when you want to acquire backlinks from relevant local businesses. It is the way to drive more traffic from local customers that are most likely your potential buyers. Local link building is when you attract backlinks from websites that have the same local audience as yours. The link building strategies in local SEO includes acquiring links from local publications, blogs and business sites. So, why does it matter? 

Well, first of all, as a local business it is crucial for you to stand ahead of your competitors. Google will only determine your page rank when you have a high number of good quality backlinks. Second, link building for local SEO matter as it helps you drive specific and highly targeted search engine traffic to your website. This helps you in targeting the right traffic and drive conversions. Lastly, link building for your local business is essential to build your business’s visibility and scalable growth

so that your customers can spot you and trust you better. 

 

7 Essential Link Building Strategies for Local SEO 

Now there are numerous tactics that can help you in getting the backlinks. Here we have listed the top 7 essential link building strategies for your local SEO. 

1. Add Your Business in Local Directories

Did you know that more than 90% of customers turn to a business directory at least once to learn about a local business? So, it is one of the crucial link building strategies to get your local business listed in the local directories such as Facebook, Google Business Profile, Yelp and Bing. To get your business listed just search- local small business directory and the name of your area or city you are based in.  

2. Try Reaching Out to Local Media and Online Publishers

Local media and other sites have large audiences and can be great for your link building strategy. Try finding your local news outlets, radio channels and online publishers who can help you draft a short press release and include a URL for the backlink. It is better to find those local media channels who have a high domain authority and whom many local people trust and read. 

3. Start Writing Guest Post Articles and Blogs on Local Topics

It is a great idea if you start writing guest posts on any particular expertise that may sound interesting to others. Start by making a list of local outlets that publish such blogs and stories who might link their writings with your website. This will help your business gain exposure and if others like it they may pick up the story and link to you. You can also reach out to bloggers and ask them if they are open for backlinking. 

4. Find and Target Competitor Backlinks

It is a good idea to keep an eye on where your competitors get their backlinks from as these places might become an opportunity for you too. You can use Uber suggest for finding competitor backlinks just by searching the website domain of their website. By searching about your competitor’s website, Uber suggest will provide you with all the details like backlinks results, traffic and much more. 

5. Buy Relevant Domain Names in Your Industry

It is crucial for you that you acquire a relevant domain name for your local business. You can buy the domain or purchase an entire website that has the content intact. Buying a complete website maintains its domain authority and credibility that saves your time and money. You can start by searching on Whois.com for the domain owner’s contact or reach out via the contact form.

By implementing smart digital marketing strategies, you can effectively leverage the domain’s established presence to grow your business.

6. White Label Link Building Services

White label link building services are a way in which you can outsource the process of obtaining backlinks for your website to a third-party agency. This strategy saves your time and effort as the agency does all the work and you get the credit. These services help you build relationships, improve your SEO rankings and get you more customers.  

7. Try Getting Links from Local Review Websites/ Tourist Boards

Many customers read online reviews and check for the star rating before getting started with a local business. This means that you need to get positive reviews and high-star ratings from other websites to improve your link building strategies. Moreover, it is also a good idea to encourage your existing customers to leave reviews of your business. Another way is contacting local tourist boards that will help in listing your business and give you wide exposure.  

Wrapping Up 

Here in this article, we have dived into some of the essential ways that can help you in effective link building. Other than these there are some other ways like testimonial link building, being active in local forums, sending press releases and much more you can do to promote your local business. And if you do not have the time and resources to do all the hassle, you can try the white label link building services that do all for you.