So digital marketing can be used at any stage the customer goes through. The difference with online marketing methods such as SEO immediately becomes clear. Digital marketing focuses on all phases, while SEO and SEA only apply during the first phases. By using digital channels you encourage a person not only to become a customer, but also to stay. You create loyalty by keeping these contacts warm in interesting ways. Digital marketing consists of a large number of  instruments , some of which we explain here.

1. SEO and SEA

SEO stands for Search Engine Optimization and SEA is Search Engine Advertising. By applying SEO methods to your website, you ensure that it responds to the rules that the search engines use to make their rankings. The result is a higher position and therefore more visitors to your website. SEA is advertising via search engines, mainly Google. The goal is the same, only with SEA you pay for an advertisement place in the search engine results. By working on search engine optimization, your pages will appear in the organic (non-paid) results.

2. Social Media Marketing

Social media marketing is reaching and informing leads, conversions and customers by using social media channels. These are the well-known platforms, such as Facebook, Instagram, Twitter and YouTube, but you also have many other options, such as Tikor, Flickr, YouTube and LinkedIn. Social media not only helps you to reach potential customers and interested parties, but also to conduct a dialogue. Sending messages, posting surveys, announcing news and tidbits, showing funny content and sharing videos are all possible via social media. If your messages are shared, your reach will grow.

3. Digital Signage

Digital signage is the opposite of  broadcasting . It concerns broadcasting messages via a screen that is set up in your building or even outside. Broadcasting is a term for broadcasting material that reaches the widest possible audience, but narrowcasting is intended for a specific target group in a specific place. Screens behind the reception, in a snack bar, behind the counter, at a bus shelter; these are all examples of digital signage. The material is only shown on one screen or in one network.

4. SMS

SMS is a digital marketing tool that you only set up towards the end of your campaign. You then send a message directly to the telephone of a customer or interested party, so they must give permission for this. Communicating via SMS is similar to building an email list, but it feels more personal to members. That’s because the message you send arrives directly on someone’s phone and not in an email inbox. It is a form of one-to-one communication with which you maintain very loyal customers. By sending good messages and offering the members of your SMS list special promotions, they feel valued and special.

5. TV and radio commercials

Of course, television and radio are also among the tools that you have at your disposal for digital marketing. Here you can broadcast commercials and attract people to your company. More is possible via interactive television and you invite viewers to take part in an action, play a game, complete a survey, buy a product, you name it. This can be done with the remote control.

Set up digital marketing

Setting up and maintaining digital marketing is  time consuming . First you determine which journey your customers are going through and then you choose the digital marketing tools that fit it. Then you implement them one by one and monitor the success closely. You will have to supplement and adjust regularly. It is important to be selective and to really designate the right channels that appeal to your target group. Ranking Masters can help you with that. We have the  tools  to set up and maintain a large part of your digital marketing methods for you. This saves you a lot of time and effort and success is guaranteed.

So digital marketing can be used at any stage the customer goes through. The difference with online marketing methods such as SEO immediately becomes clear. Digital marketing focuses on all phases, while SEO and SEA only apply during the first phases. By using digital channels you encourage a person not only to become a customer, but also to stay. You create loyalty by keeping these contacts warm in interesting ways. Digital marketing consists of a large number of  instruments , some of which we explain here.