Product Photography studios

Work with some of the best product photographers who will make your photographs stand out. We specialise in 360, jewellery, eCommerce photography & more.

We are a well established Sydney based product photography studio. Formed in 2007 to serve the growing demand for fast and affordable quality product photography. We have worked with numerous household names including David Jones, Sass n Bide, Lululemon, Marco Polo and Ecoya, From Fairfax & Roberts to Diva and Jax Quickfit to name just a few. We ensure their products look the very best they can, that they are powerful and that they command attention in a fierce online sales environment.

Our mission is simple – we aim to become an extension of your business through close professional relationships built on good values, trust and a helpful approach to succeed together.

If you’re selling products online and wish to drive sales further then you’ll understand the importance of having your products stand out from the crowd.

Over the years we have developed a wealth of knowledge that enables us to understand, adapt, advise and tailor a package that directly meets your individual needs. No matter your requirements, from still product product photography to 360 product shots or video, clothing invisible mannequin style to flat-lay or even on live talent, look-books or creative concepts, you can rest assured that we have it covered.

What Is Photography?

Photography is the art of capturing light with a camera, usually via a digital sensor or film, to create an image. With the right camera equipment, you can even photograph wavelengths of light invisible to the human eye, including UV, infrared, and radio.

The first permanent photograph was captured in 1826 (some sources say 1827) by Joseph Nicéphore Niépce in France. It shows the roof of a building lit by the sun.

A Brief History of Photography and the People Who Made It Succeed

Color photography started to become popular and accessible with the release of Eastman Kodak’s “Kodachrome” film in the 1930s. Before that, almost all photos were monochromatic –

although a handful of photographers, toeing the line between chemists and alchemists, had been using specialized techniques to capture color images for decades before. You’ll find some fascinating galleries of photos from the 1800s or early 1900s captured in full color, worth exploring if you have not seen them already.

These scientist-magicians, the first color photographers, are hardly alone in pushing the boundaries of one of the world’s newest art forms. The history of photography has always been a history of people – artists and inventors who steered the field into the modern era.

Do You Need a Fancy Camera?

Apple became the world’s first trillion dollar company in 2018 largely because of the iPhone – and what it replaced.

Alarm clocks. Flashlights. Calculators. MP3 players. Landline phones. GPSs. Audio recorders.

Cameras.

Many people today believe that their phone is good enough for most photography, and they have no need to buy a separate camera. And you know what? They’re not wrong. For most people out there, a dedicated camera is overkill.

Phones are better than dedicated cameras for most people’s needs. They’re quicker and easier to use, not to mention their seamless integration with social media. It only makes sense to get a dedicated camera if your phone isn’t good enough for the photos you want (like photographing sports or low-light environments)

or if you’re specifically interested in photography as a hobby.

That advice may sound crazy coming from a photographer, but it’s true. If you have any camera at all, especially a cell phone camera, you have what you need for photography. And if you have a more advanced camera, like a DSLR or mirrorless camera, what more is there to say? Your tools are up to the challenge. All that’s left is to learn how to use them.

What Is the Bare Minimum Gear Needed for Photography?

Camera. If you buy a dedicated camera (rather than a phone), pick one with interchangeable lenses so that you can try out different types of photography more easily. Read reviews, but don’t obsess over them, because everything available today is pretty much equally good as its competition. Find a nice deal and move on.

Lenses. This is where it counts. For everyday photography, start with a standard zoom lens like a 24-70mm or 18-55mm. photography, pick a prime lens (one that doesn’t zoom) at 35mm, 50mm, or 85mm. For sports, go with a telephoto lens.  macro photography, get a dedicated macro lens. And so on. Lenses matter more than any other piece of equipment because they determine what photos you can take in the first place.