We are living in the golden age of efficiency. We live in a world where a simple tap on a small screen can lead to any form of delivery, from food to clothes, furniture, cars, and everything else in between. Technology is the reason for such efficiency, and it is thanks to this modern way of doing business, the CBD industry is now a billion-dollar trade. 

 

Before, buying marijuana was for the risk-takers who would visit shady alleys and buy whatever was available with any choice. These days, buying CBD products is an affordable luxury, and it has never been easier or safer to do so. The following are five insightful ways technology transforms the CBD industry and helps it thrive.  

Online shopping has made CBD accessible worldwide  

Shopping for CBD is easy when thousands of online shops offer CBD products. Premium brands like Lazarus Naturals provide a range of products from gummies to oil and topical creams. An efficient customer service portal helps answer your questions before purchasing, while customer reviews help distinguish the good from the bad.  

 

The quality of premium CBD products is exceptional, but brands offer low-quality products at lower prices to beat the competition. Distinguishing the good from the bad is vital as poor outcomes can make you ill. With technology, CBD newbies have a better opportunity to distinguish the good from the bad.  

 

Customer reviews are critical to note but so are brand websites. Professional CBD sellers will have a well-designed website with a customer service portal and a Certificate of analysis available for download, showing the quality of the CBD used.  

 

A valid certificate of analysis should be no more than six months old and be issued by an ISO standard lab. Verifying the lab’s reputation is more accessible thanks to a quick search on Google.  

 Buyer/brand relationship enforces growth  

 Social media has its downside, but it also has its benefits, including allowing brands to forge a direct bond with their customers. Marketing teams spent a great deal of time playing guessing games before Facebook, Twitter, Instagram, and other comment portals became available to the public.  

Now, brands can ask their customers what they want from a product, including flavor, color, packaging, and the like, and create products that appeal to their target audience. Other technological portals such as analytical tools also serve as insights for brands to understand what works and needs improvement to enhance their CBD business. 

Influencers have made CBD a household name 

 

It is one thing for a brand to connect with customers and quite another when an influencer does so. The most popular social media influencers can sell whatever fits their brand, and they have loyal followers who will listen carefully to whatever they find helpful at the time. For this reason, CBD brands are investing in social media influencers to turn their brand into a household name. Technology enables brands and influencers to connect virtually from anywhere in the world. Similarly, an influencer with enough star power can propel a small business into stardom in any corner of the world.  

Numbers should not be the only determining factor when looking for the most suitable social media influencer for your brand. Besides a certain number of followers, social media influencers must prove strong brand engagement through the comment section. Influencers must also show their metrics to brands to prove their success rate in affiliate marketing. The latter is another technological branch that facilitates businesses. Affiliate marketing agencies make it easier for brands to connect with the right influencers for their brand and vice versa.  

LED technology for lab-grown hemp 

The growing demand for hemp-derived CBD has led to producers using a controlled environment to grow the natural compound. Yet, growing CBD in a lab is expensive when only regular light bulbs are available. LED technology is helping CBD producers by keeping electricity costs down. Since LED lights emit less heat when compared to the non-LED kind, producers have less of a job managing the temperature in the room. Similarly, solar panels also enable growers to grow CBD sustainably while keeping electricity costs down.   

Nanotechnology for the beverage industry  

CBD brands have found creative ways of infusing CBD into various products, whether gummies, bath bombs, skincare products, etc. The one industry CBD has not fully thrived yet is the beverage industry because mixing CBD oil with liquid proved a tricky task in the past few years. Nanotechnology is changing all of this. Through nanoencapsulation, producers can break down CBD oil into nano-sized bits, thus making it easier to blend this natural compound with a liquid such as water, wine, or beer.  

 

Despite its billion-dollar status, the CBD industry is still in its infancy. More studies are required to further enhance the popularity of this brand as a natural alternative to traditional medicine. Still, if more studies continue to place CBD in a favorable light, and with technology by its side, there is no limit to where the CBD industry can go.